Around 30% of events hosted on Splash are virtual.
They're low budget with often high reward since they allow marketers to reach audiences globally.
But because they're lower stakes, it's easy for marketers to turn on autopilot when it comes to production and audience engagement.
We set out to find the key features that have made, and will continue to make, virtual events successful.
This is our list of virtual event trends that'll stand the test of time.