Alexander is curious to know which vacuum cleaner brand is best, so he turns to Google. There he encounters a blog post on your website entitled "Top Vacuum Cleaner Brands." After reading it, he thinks about how he needs a new vacuum, which leads him to buy one from you. In the above example, Alexander went from being a simple Google searcher to a new customer for your business in just a few short steps.

The reason that happened was that your business used organic search marketing to capture Alexander's interest. Organic marketing is one of the best online marketing methods your business can use. It helps you reach new users and eventually convert them into customers.

But what is organic marketing, and how can you use it to your advantage? We'll answer both of those questions below, so read on to learn more.