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Posted May 23, 2024
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6 min read
Understanding MDF and Co-op Funds: A Comprehensive Guide
Market Development Funds (MDF) and Cooperative (Co-op) funds are financial support mechanisms used by vendors to enhance partner marketing efforts. MDF is provided upfront, while Co-op funds are reimbursed after the marketing initiative. They help partners execute successful campaigns such as email, print ads, events, and trade shows.
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