If you want to succeed as an ecommerce retailer, you need to invest in the right types of marketing for your audience. Is it social media marketing? Maybe. Is it SEO? Could be. But, should it be PPC? Well, you'll only know the answer to that if you know how to do PPC for ecommerce. PPC drives traffic and sales, but if you also want it to boost your ROI, you need a designated strategy to ensure you're doing it right.

Here's your cheat sheet to getting started with PPC for ecommerce.