WhatsApp's recently updated conversation charges have signalled a shift in how businesses can use the platform for effective communication. Emphasising a model that encourages user-initiated interactions, these updates foster a more customer-centric environment.

As the conversation shifts towards the increasingly popular WhatsApp Conversation Based Pricing, businesses need to familiarise themselves with the ins and outs of this cost-effective method, from conversation pricing to the different message categories and pricing.

This article will decode the actual cost of WhatsApp for business by breaking down the expenses one factor at a time.