When it comes to content marketing, video usually gets the best response. Videos are one of the most profitable digital marketing tools. A video on your website can lead directly to sales. Studies show that 74% of viewers who watched a video about a product or service eventually bought it.

You don't need fancy video equipment and tools to create a compelling marketing video. You don't even need or to hire someone to provide videography services. However, creating a fantastic high-quality marketing video helps to have motion graphics and other bells and whistles.
If you're looking to start a video marketing campaign, here are the top five types of videos you should create to get started.