If you've done any research online about SMS marketing click-through rates, you'll most likely have found a wide and confusing range of claims made by SMS marketing software providers. Over the last 13 years, we've seen SMS marketing software providers claim average click-through rates of 19%, 29%, 30%, 32% 36% , and even as high as 46%! Yes... We've seen some SMS software companies boasting an average 46% click-through rate on SMS messages.

Before we go into too much detail, lets cover the basics.