A strong brand provides incredible value for any business–whether you're focused on your agency or your clients. By consistently monitoring and managing a company's reputation, you can ensure that its brand thrives. Find out how brand monitoring can benefit your agency or clients, and discover some tools that let you track and respond to brand mentions more efficiently. What Is Brand Monitoring? Brand monitoring is the practice of checking various outlets to identify when, where, and how people mention a company or specific related terms. This process gives you a more complete picture of how people view the brand.