How Kong Ditched its Patchwork Platform and Doubled Event Attendance
8 min read
How Kong Ditched its Patchwork Platform and Doubled Event Attendance

Melanie Flores Salman knows how to execute stellar corporate events. As a former events specialist at startups like PagerDuty and SignalFX, she cut her teeth on event marketing for scrappy startups. When the pandemic hit, Melanie realized it was time to switch things up. She quickly transformed the brand's flagship event, Kong Summit, into Kong Summit Digital.