Let's face it: Customers are increasingly turning to the Internet to make their purchases. In fact, eCommerce sales have increased by 16.4 percent year over year and are estimated to continue growing by at least 13.8 percent in the future. A successful eCommerce strategy requires more than a website where customers can purchase your products. The question isn't if you should take advantage of the eCommerce space, it's how you can capture a portion of the market.