The pretzel business is booming
Associated with
Rob Litterst Rob Litterst
Zachary Crockett Zachary Crockett
2 min read
The pretzel business is booming

Thanks to a recent wave of innovation, pretzels are one of the hottest categories in snacks, pulling in $1.7B in a 12-month period ending in August. That's up 16% from last year. What's driving the demand?

Join our hosts Zachary Crockett and Rob Litterst as they take you through our most interesting stories of the day.