Associated with
Martta Eicher Rabago
Posted Oct 5, 2020
•
12 min read
Product Positioning Strategy In Economic Volatility: Lessons From The Obviously Awesome April Dunford | Customer Success and Product Experience Software
It began with a question. April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. April described it as a "Mad Libs" fill in the blank exercise.
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