The alternative data landscape is booming. There's increased demand for both public and private investors to use alternative data sources. If you're unfamiliar with alternative data, it's defined as data from non-traditional sources used to obtain insight into the investment process. Using alternative data should ultimately augment analyses to make better investment decisions.

Popular types of alternative data include web traffic, app traffic, credit card data, email receipts, and geolocation data. The list of alternative data providers has tripled in the past decade and continues to grow.

If you haven't invested in alternative data, you're not the first. What you don't want to be is last. The first question to ask yourself is: which alternative data provider should I invest in?

Many forms of alternative data are one-dimensional. Similarweb's data presents endless use cases and allows for a holistic view of digital performance with real-time insights. Similarweb is the most crucial alternative data provider you need and here's why.