Whether you're shopping for your first social media management tool or you're ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just isn't enough. After all, jumping from platform to platform to post content, engage with followers, and check analytics isn't ideal for your productivity. Instead, social media dashboards are a must for saving time, collaborating with teams, and tracking results.