Sales kickoff (SKO) sets the stage for shaping the sales trajectory in the upcoming year. It's also likely the largest single investment you'll make in your sales team for the next 12 months. I conducted some research that showed more than 60% of organizations allocate a minimum of $1k per person for their sales kickoff - with nearly 30% spending at least $2k per person.

Given this substantial commitment, the onus falls on sales leaders to ensure SKO has an impact on performance. And as your kickoff date looms, it's pivotal to strategize effectively to build an engaging event that captivates, empowers, and inspires your salesforce.