Live video is just one of the latest social media trends brands need to take advantage of to keep up with the competition. Facebook, Twitter, and Instagram now all offer live streaming options, while platforms like Periscope and Meerkat are becoming more popular every day.

These are early days, but the data already shows how valuable:

80 percent of audiences would rather watch live video from a brand than read a blog
73 percent of B2B businesses using live video report positive results to their ROI
The number of brands live streaming will only grow from here. Coincidentally, so will the use of influencer marketing. So, what about partnering up with social media influencers to create your branded live videos?

It's easy to be apprehensive. Live video can go wrong in the hands of brands themselves, let alone third-party influencers.

Of course, no great reward comes without risk, which is why many brands are already running influencer campaigns using live video to broaden their brand reach and drive other marketing goals. Here are 10 examples to inspire your first influencer live video campaign.
1. Bose
2. SAP
3. Warner Bros.
4. Mercedes-Benz
5. NBC
6. Southwest Airlines
7. Nestle Drumstick
8. Columbia Pictures (Angry Birds)
9. UFC
10. Mayo Clinic