Managing negative reviews on social media is an art form. When done correctly, it can turn potential setbacks into opportunities for growth and enhanced customer loyalty. And when a single tweet can determine the entire fate of your brand's reputation, you need to know how to respond so you can avoid going viral for all the wrong reasons. Here are some helpful strategies and tactics that retailers can use to manage negative reviews and interactions on social media effectively. The Reality of Negative Reviews First things first: Negative feedback online is inevitable. No matter how flawless your products are or