New vehicle sales have increased by 15% YoY, while the average cost for a new car has decreased by 1.4% since October 2022 due to inventory surpassing demand. However, the drop in car prices may vary depending on the make or model. With rising oil prices, there may be increased demand for electric and hybrid vehicles. The new auto taxonomy in Pathmatics by Sensor Tower allows for easier analysis of brands and categories that are increasing their ad spend and changing their channel allocations. The taxonomy also provides details on the fastest-growing subsections of offerings by US ad spend or impressions, such as Electric Cars vs. Gas & Hybrid Cars, Car Dealerships vs. Used Car Retailers, and promotional offerings by replacement auto parts.