7 min read
Omnichannel Marketing in ABM: Insight Into the Return on Account-Based Marketing Strategies
There's no doubt omnichannel ABM is a larger investment upfront-which can often be a tough hurdle to get over. It also requires more bandwidth and a solid understanding of ABM on both the granular level and the overarching strategy. In many cases, bringing in an ABM partner or agency to integrate your processes, platforms, and marketing channels becomes the most viable option.
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