Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp - Marketing Operations
Posted Apr 10, 2025
Taming the Data Dumpster Fire: How to Make Marketing Metrics Make Sense with Eric Westerkamp - Marketing Operations

Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more