8 Lessons from Firing Squad on Optimizing Cold Email Performance
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Mark Lindquist Mark Lindquist
Posted Sep 5, 2019 8 min read
8 Lessons from Firing Squad on Optimizing Cold Email Performance

Firing Squad is a B2B lead-generation service with offices in Cape Town and New York that recently made the transition from Reply to Mailshake. After 4 years and 140,000 emails sent personally and on behalf of his clients, Jason has been remarkably effective in his cold outreach. He consistently sees open rates of over 60%, ...

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