Posted Jun 12, 2017
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4 min read
MoPub Is Testing Ways To Do More With Twitter Data | AdExchanger
After years of will they/won't they, MoPub is finally going to take better advantage of Twitter data. The mobile exchange, acquired by Twitter in 2013, is testing so-called audience packages in the form of audience segments powered by proprietary data coming from Twitter. The product is in alpha with a select set of partners. "The Twitter... Continue reading »
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