Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. But you can amplify your efforts by linking social media with another powerful channel: email marketing. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%.