The principles of cold calling were first documented way back in 1837. You'd think we'd have perfected the art by now in all that time. Even if you're comfortable talking on the phone, are an expert in your product, and have done intensive pre-call research, cold calling is still incredibly challenging.

While cold calling, you're subject to countless hangups, brush-offs, and "sorry, not interested" responses. Not to mention getting hung up on can feel highly discouraging.

To help you out, we recently assembled a top-notch team of experts to share their wisdom and drop some serious cold calling tips.

Jason Bay of Blissful Prospecting is one of the best cold call trainers. Will Aitken, Head Sales Evangelist at Sales Feed, is one of the best sales content creators. Together, they joined LeadIQ's own Ryan O'Hara and Jon Mazza for RateMyPitch: Cold Call Edition.

We ran through live mock cold calls with a few brave sales professionals willing to put themselves out there and receive live feedback on their actual cold calling techniques.

You can also watch the entire webinar. By the end, we hope you'll have some takeaways to help you love cold calling.