Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement.

And right now, solid engagement is something that associations could use a bit more of. According to the 2024 edition of MCI's Association Engagement Index, two-thirds of association members regularly access the content organizations produce. But less than a third regularly engage in what the report calls "association life"-regular engagement with events or fellow association members. Over time, this could lead to more passive members and even churn.