Like 2021, 2022 has so far kept ecommerce merchants on their toes. The cost of paid social continues to increase while the effectiveness of those ads, in large part due to Apple's iOS 14 update, has declined. Inflation has put strains on consumer spending and profits, and while online sales are still growing, brick-and-mortar stores have slowly reemerged to take a bite out of ecommerce sales.
More Ways to Read:
🧃Summarize--The key takeaways that can be read in under a minute
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.