Associated with
Artem Kapotin
Posted Jul 28, 2013
•
4 min read
The 4 Ps of Marketing in the Internet Age - Artem Kapotin
Of all the industries, whose methods and practices have been turned upside-down by the Internet, B2C marketing has arguably experienced, and enjoyed, the greatest changes. Customer profiling, response analysis, transactional messaging, recommendation engines – with all these tools available, B2C marketers have never had it so good. But... how much has the new technology altered ... Continued
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