In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as the year we are currently in, 2025. As teams start to look at what happened last year and try to navigate through any old notes they have, they are thinking about what to do for this year based on recent marketing trends.

Everything is different now. This means digital marketers have to completely change how they think and the approaches they take to reach their audience. Not only do we need to rethink how we reach our audience, our audience is rethinking how they interact with companies. It is a new world for everyone and we can expect a lot of testing and changing initiatives as we move forward. Hopefully to help, here are some marketing trends to look out for in 2025.