Associated with
Ian Bruce
Posted Mar 9, 2022
•
4 min read
Most Thought Leadership Isn't Thoughtful Or Leading: How Can We Fix That? Most Thought Leadership Isn't Thoughtful Or Leading: How Can We Fix That?
Biased. Lacking Substance. Dull. When we asked B2B buyers what they think about the content they receive from vendors, over 60% of respondents to Forrester's 2021 Content Preferences Survey gave these unflattering opinions. Buyers are drowning in a sea of sameness. They fail to find any value in the content they receive, because much of it is myopically focused on the vendor and its products and services - not on the cares and concerns of the recipient.
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