As a marketing agency, freelancer, or consultant, your primary goal is to best serve your clients– from delivering high-level strategy and expertise all the way to best-in-class tactical execution. And in order to do that, you need to be able to recommend and provide the right vendors and technology to your clients every step of the way.

This is why forming and growing the right partnerships is critical. So how do you identify and select those partnerships? What makes one digital marketing platform a better partner opportunity than another? This article will help you not only understand what you should be looking for in a partner program, but also how the right program can help you reach more clients and provide them with more value.