The best way for CBD brands to guide shoppers to the right product is by asking what their use for CBD is. Whether it's sleep, relaxation, pain, or something else, it's best to get that data from the source rather than making an assumption based on behavioral data.

first party data, or declared data, makes it easy for CBD brands to build their product portfolio off of dosages and reasons for using the products.

Keep reading to learn about the top reasons more and more CBD brands are choosing to gamify their marketing strategy!