Objections Are Just Questions
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Andy Paul Andy Paul
Posted Sep 24, 2021 2 min read
Objections Are Just Questions

Objection is a funny word as it's applied to sales. The buyer objects to your price? Not really. The buyer has an objection to your product features? Not really. Your buyer doesn't care enough to object. "I object!" The trouble with using the word "objection" is that it doesn't accurately portray the buyer's perspective. Objection [...]

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