Peloton Rides a Wave of Controversy into the Holidays
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Matthew Bozin Matthew Bozin
5 min read
Peloton Rides a Wave of Controversy into the Holidays

Is bad press ever REALLY bad press? With Peloton airing a controversial ad close to the holidays, we check out whether that hurt the exercise startup in terms of impressions...or did it just drive more people to want the bike?