We often see trendy buzzwords, like "digital transformation" and "end-to-end solutions" gracing the websites of many organizations: all of whom hope to capitalize on the terms' momentum in order to drive more business and stay ahead of the curve. But for many businesses seeking out a new digital investment, or maybe already evaluating alternatives in their e-commerce platform comparison, the term that gets most often tossed around, albeit incorrectly, is "integrated e-commerce."