Tesla Tequila: Why brands should innovate into different sectors
2 min read
Tesla Tequila: Why brands should innovate into different sectors

When Tesla dropped a tequila, it made all the sense in the world to me. As many of you know, I've been talking about brand expansion (in "unusual" places) for a while now. I've been on this for so long because I believe in innovation and expansion. I want you to believe in it too.

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