Most B2B podcasts fail by episode three-and it's usually because of three common mistakes: focusing too much on the company, chasing vanity metrics, and waiting for perfect conditions before launching.

The first mistake is making the podcast all about your brand. Listeners care more about solving their own problems than hearing a 30-minute sales pitch.

The second is obsessing over downloads instead of impact. A great podcast builds relationships and fuels content across multiple channels.

The third is waiting until everything's perfect. Start with what you have, stay consistent, and improve as you go.