Associated with
Steve Casey
Posted Dec 11, 2020
•
6 min read
It's Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer Journey
With collective commute times down to zero and face-to-face meetings all but impossible, we've seen the B2B buyer journey become an almost exclusively digital experience. It's time for B2B marketers to close the gaps in their customers' digital experiences with the assistance of automated conversations created by chatbots and virtual assistants (VAs).
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