We live in a world where buyers have more access to information than ever before. According to SiriusDecisions, 67 percent of the buyer journey is now done digitally. This means that getting buyers to engage with your content is pivotal to the prospect and customer experience.
In late 2016, Lisa Kenney, Principal Demand Generation Marketing Manager for Blackbaud's Arts and Culture Group, inherited an underperforming, outdated, and exhausted email nurture for one of Blackbaud's leading fundraising management solutions, Blackbaud Raiser's Edge NXT (RE NXT).

Lisa and her team needed to relaunch the campaign with a solid story and a content experience that encouraged prospects to self-educate and move faster down the buyer journey. With the ultimate goal of maximizing the engagement per visit, Lisa and her team turned to Uberflip AI to deliver intent-based content recommendations to their campaign visitors.

With Uberflip AI, the Blackbaud team could serve up recommended content to each prospect, encouraging them to continue on to a new related asset.