How Embracing 'Point and Purpose' Enhances Venues' Event Strategy | Cvent Blog
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Madelyn Young Madelyn Young
3 min read
How Embracing 'Point and Purpose' Enhances Venues' Event Strategy | Cvent Blog

Quality events tend to have two key characteristics. First, they're organized around a common cause or purpose that motivates attendees. Second, they're designed to meet defined objectives, which create a clear point for people to come together at a particular time and place. The right venue has to support planners by understanding both the event's motivations and its objectives.

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