Unless you've been living under a rock, you know that podcasting is top of mind for marketers right now and continues to grow in popularity as a branded content channel.

With the growth of podcasting comes the discussion around what type of brand should be creating audio. In recent years, the growth of podcasts in the B2B sector is undeniable. Brands like PwC, McKinsey & Co, Uberflip, McAfee, Amdocs, and so many more have emphasized podcasts in their content strategies.
Whether you're a B2B brand thinking about starting a podcast or a B2B brand looking for ways to grow your show, there are a few things to think about if you want your show to resonate with target audiences.
Follow these 7 B2B podcast best practices below if you want to make your show a hit with target listeners as well as boost your conversions and sales in the process.
Let's dive in!