While trade shows flourish in-person, much of what makes them what they are – networking, appointments, leads – still works virtually. Trade shows aren't just for in-person events, but for virtual events and hybrid events as well. According to Forbes, there will be a comeback for trade shows - we've already seen it. But they do need to be approached differently, and having the right strategy in place will help you thrive in the virtual and hybrid world. In this post, we'll cover: