Associated with
Michael Becker
Posted Sep 27, 2018
•
12 min read
Customer Data Management: Why It Matters & How to Bring it to Life
What is Customer Data Management? Customer data management (CDM) is the way that brands keep track of, store, and use all of the information - collected from every digital and offline touchpoint - about their customers. CDM can quickly become quite complex in the e-commerce space and for any brand that communicates with customers across ... Continued
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