One of the easiest ways to ensure you're providing valuable content is to answer questions real people are typing into Google. And, if you can answer them better than what's out there, Google will reward you with more visibility.

So let's find some questions people are asking Google, shall we?

For this, you're going to use our "Keywords by Industry" tool, which provides the top search terms in any industry:

Navigate to the "Keyword Research Module"
Expand "Find Keywords" and click "Keywords by Industry"
Choose an industry from the drop down (or create your own custom industry)
Select the "Questions Queries" filter