Whether it's your first seed round or a Series D, securing funding provides momentum for growing technology companies. Any founder who has gone through a raise will tell you it is never easy, typically filled with the stress of
deadlines, travel, painful rejection and sleepless nights. So, by the time the round actually closes, founders are ready to shout it from the mountaintops.
Not so fast.
Funding has the potential to be one of the most important announcements
you'll make, so take the time to develop a communications strategy with
your internal marketing team and external PR agency before sending
out external messaging about the news. With so much at stake, you want the message to be on point. This handbook will look at how B2B tech companies should prep a comms strategy before closing a funding round, best practices for making the announcement, and what to do after
announcement day to ensure the right messages are being communicated to all stakeholders.