In 2021, 43.5% of eCommerce in the U.S. happened on Amazon. That number is expected to grow as Amazon continues to monopolize online spending. If you're a retailer looking to make it online, you can't ignore Amazon (Unless you're Nike).

For anyone who isn't Nike, your eCommerce success largely relies on optimizing your content for Amazon search. Amazon SEO is similar to the search engine optimization tactics you use to get discovered on Google, but Amazon has its own algorithms and best practices that bring shoppers to the right product pages.

Today there are at least 9.7 million sellers on Amazon, meaning competition is fierce. About 10% of Amazon sellers alone generate at least $100,000 in sales annually. If you want to be one of those vendors, you need to make sure your product pages stand out and get served to potential customers.

How can you do this? First, understand the Amazon search engine algorithm and then optimize for Amazon SEO. Let's get started.