In 2023, Temu became the most downloaded app in the US due to its discounts, wide range of affordable products, and aggressive advertising. Sensor Tower data shows a strong correlation between Temu's mobile app MAUs and parent company PDD's reported revenue. Jewelry sales are expected to increase by 17% for Valentine's Day in 2024, with 9% of ad spend in the category occurring in the four weeks leading up to the holiday.