The B2B buyer journey has changed-81% of buyers already have a vendor in mind before they even book a demo. The challenge is clear: how do you ensure your brand is the one they think of first? This webinar will dive into how to create high-impact event experiences that generate demand, build brand trust, and drive conversions long before the sales team gets involved. Through expert insights, real-world examples, and actionable tactics, we'll explore how to turn event-driven engagement into long-term pipeline success.