Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success
Associated with
Mike Allton Mike Allton
Posted May 23, 2025 16 min read
Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success

The hospitality industry is at a turning point where authenticity is trumping celebrity status, and the most successful restaurants are completely re-imagining their influential marketing strategy. In this recap of Social Pulse: Hospitality Edition, Alexandra Seward shares her real-world experience. She's a digital marketing powerhouse who's managed social media for over 50 restaurant brands and  current social media leader for the Briad Group and former marketing strategist for Atlas Restaurant Group. Share an example of a micro influencer campaign that, in your opinion, outperformed one of those celebrity partnerships that you might've had for your restaurants Alexandra Seward: Absolutely. I can