As a digital expert, you've definitely come across the term, click-through rate (CTR) before. Although we often talk about, measure, and analyze CTR results in our day-to-day campaigns, it's a metric that many digital marketers and research analysts forget to benchmark.

Without a point of reference, your average clicks can become a random percentage lost in an endless void of data. Read this article to better understand what your CTR is and why you need to start benchmarking against it.