Whether in an organization, freelancing, or working at a marketing agency, social media marketers can agree on one thing. On social media, problems can escalate at the speed of light. Problems such as a misjudged tweet, an influencer running rampage, a poor customer review on Facebook, ill-chosen words from your CEO on LinkedIn, or a negative story about your brand. Just 20 years ago, most people wouldn't find out about a misstep or error in judgment. But that was before social media. Bad news can now go viral in a matter of hours, and corporations can quickly feel the backlash.